Davis Janowski over at InvestmentNews appears to have some info on new players entering the aggregation space in 2010. Be interesting to see who jumps in. I would imagine Yodlee is coming back into the advisor space. And I’ve read in more than a few places that Intuit, remember they purchased mint.com, is going to offer a solution for financial advisors.
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I saw that tidbit in the print edition of InvestmentNews. It really makes me wonder, because aggregation seems to be a fledgling market, at least where independent RIAs are concerned. Is there enough demand for 5 new vendors?
Great point, Bill. I can’t imagine it’s anyone other than the two vendors I mentioned. I’ve spoken to advisors over the past couple of years that claimed to have heard directly from Aaron Patzer, founder of Mint.com, that he was interested in delivering a solution to the financial industry. We’ll see what comes of that now that Intuit owns Mint. I think it’s a given that Yodlee wants to do something again.